Educational Qualification:

Ph.D. (Area of Specialization is Consumer Behaviour), MBA, BE (Civil Engineering)

Experience:

Dr. Haritha is a marketing aficionado with a rich blend of 5.5 years of industry experience and over 8 years in academia. She has worked with reputed e-commerce organizations such as Flipkart and HomeShop18 and has presented her research at multiple international conferences, including those hosted by IIM Kozhikode and IIM Indore.

Her core research interests lie in Consumer Behaviour and Sustainability Marketing.

At ISME, she leads the Department of Research and plays a pivotal role in driving research-oriented initiatives, including the Annual International Conference on Contemporary Issues in Management and faculty development programs.