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Sales & Digital Marketing

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Program Overview Section

The Online PGDM in Sales & Digital Marketing is a comprehensive, AICTE-approved postgraduate diploma designed to develop future-ready sales and marketing leaders. The program integrates academic rigor, practical industry exposure, leadership immersion, and global certification.

Learners gain expertise in:

  • Sales Strategy and Revenue Growth
  • Digital Marketing and Performance Marketing
  • Marketing Analytics and Data-Driven Decision Making
  • CRM and Customer Lifecycle Management
  • Brand Strategy and Consumer Behavior
  • Leadership and Strategic Management

The program combines flexible online learning with immersive on-campus experiences, ensuring well-rounded professional development.

Build expertise in modern sales, digital marketing, analytics, and leadership through a flexible online PGDM enriched with IIM Bangalore executive immersion.

About the Program

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Program Vision

  • To develop globally competent sales and digital marketing leaders equipped with strategic thinking, analytical capabilities, and leadership excellence.

Key Program Highlights

  • AICTE-Approved PGDM Qualification
  • 840 Hours of Structured Learning
  • 100% Online with Live Interactive Classes
  • Three High-Impact Campus Immersions
  • Includes The Essence of Leadership Certification & Immersion at IIMBx
  • Internship with Industry Exposure
  • Placement and Career Support

Program Objectives

  • Develop and execute high impact sales strategies
  • Design & manage digital marketing campaigns
  • Analyze marketing and business data
  • Drive revenue growth and customer acquisition
  • Lead sales and marketing teams
  • Make strategic business decisions

Learning Experience

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Live Online Classes

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Case Studies and Real-World Applications

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Industry Projects and Internship

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Campus Immersions

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Leadership Development Sessions

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Global Certification

Course Journey

Program Flow Table Total: 840 Hours
Pre-Term Immersion
1 Week
Foundations of Management
20 Hrs
Term 1
13 Weeks
Management Fundamentals
113 Hrs
Term 2
13 Weeks
Functional Integration
113 Hrs
Specialization Selection
1 Week
Specialization Orientation
2 Hrs
Internship
10 Weeks
Industry Exposure
100 Hrs
Term 3
13 Weeks
Specialization Foundations
113 Hrs
Leadership Immersion
1 Week
Leadership Development
(IIMBx Collaboration)
20 Hrs
Term 4
13 Weeks
Advanced Specialization
113 Hrs
Term 5
13 Weeks
Specialization Mastery
113 Hrs
Term 6
13 Weeks
Specialization Excellence
113 Hrs
Final Immersion
1 Week
Industry Interaction &
Graduation
20 Hrs
Foundation Course
(Common for all specialisation)
• Managerial Economics
• Financial Accounting
• Marketing Management
• Organizational Behaviour
• Data Analysis for Business
• Decision-Making
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Curriculum Modules

Term 3

Market Strategy, Brand &
Go-to-Market Excellence

  • Marketing Research & Analytics
  • Sales & Distribution Management
  • Launching New Products and Services
  • Services Marketing
  • Strategic Brand Management
Term 4

Customer-Centric
Marketing Strategy

  • B2B Marketing
  • Behavioural Marketing Science
  • Retail Management
  • Ethnography and Customer Insights
  • Marketing Strategy for Growth and Retention
Term 5

Digital &
Technology-Driven Marketing

  • E-Commerce Marketing & D2C Strategy
  • Digital Marketing – Foundation Course
  • Customer Analytics and AI
  • CRM Automation & Customer Experience
  • Technology-Driven Marketing
Term 6

Digital Leadership, Growth
& Governance

  • Advanced Digital Marketing
  • Content Strategy: Paid Media Planning
  • Digital Product Management & Growth Hacking
  • Data Privacy, Digital Compliance & Governance
  • C-Suite & Board Room Dynamics Capstone Project

Immersions & Global Exposure

Pre-Term Campus Immersion
(ISME Campus)
Duration: 3 Days – 1 Week
Focus:
  • Foundations of Management
  • Academic Orientation
  • Peer Networking
Leadership Immersion in association with
IIM Bangalore Executive Education
Focus:
  • Strategic Leadership
  • Executive Decision Making
  • Leadership Skills
Outcome:
Development of leadership mindset and strategic thinking capabilities.
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Careers & Placement

Career Support Services
  • Resume Building
  • Interview Preparation
  • Career Mentorship
  • Placement Assistance
  • LinkedIn Profile Optimization
Graduates can pursue roles such as:
  • Sales Manager
  • Digital Marketing Manager
  • Business Development Manager
  • Marketing Manager
  • Growth Manager
  • Performance Marketing Specialist
  • CRM Manager
Industries Hiring
  • Technology
  • BFSI
  • E-Commerce
  • FMCG
  • Consulting
  • Startups
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